Graphic design
平面設計
Design that communicates a message through type, imagery, and layout, most often on a flat surface such as a poster, an advertisement, a logo, or a website.
01About
Typography, imagery, and layout are its basic elements. Typography shapes and arranges type, with typeface, size, and spacing; imagery uses pictures, ornament, and graphics to carry ideas and feelings; layout arranges text and images on a page or screen, often on a grid. An AIGA teaching curriculum says that design is not decoration but problem solving, that graphic design is seldom a literal picture of an object and more often an abstract image carrying a larger idea, and that a designer aims beyond getting the message across, to stir the viewer's thinking and feelings. The C-GRAPHIC/TAIPEI exhibition at NOKE presents Taipei's graphic design of the 2020s through 15 designers and design groups from the generation born in the 1980s and 1990s.
02In the gallery
Notice what you see first, second, and third on a page, and how size, weight, and empty space steer your eye.
Wall label terms in Chinese
- 平面設計
- Graphic design
- 字體編排
- Typography
- 版面
- Layout
03Notes
Graphic design is read for how type and image carry a message.
On a poster or a page, does your eye land first on the type or the image?